Founded in 2005 Etsy has expanded from nothing to 12 million+ buyer accounts. Think Amazon meets your Grandma’s keepsakes + your friends awesome homemade projects. Etsy’s rise has relied upon word of mouth and smart marketing.
Things they do right:
1)
They have product features on their home page,
following a theme of the day (colors, textures, patterns, styles).
2)
They have weekly Etsy Marketing tips that go out
to assist their sellers and create a value add to their website.
3)
Features - Etsy runs features on shop owners.
They tell their story and highlight how they make their products. This could
translate to featuring a brand of clothing, designer or current trend.
4)
Their whole site is picture heavy, each product
has multiple pictures representing them from different angles. When you first
open the page you see picture after picture all organized in a systematic way.
They have daily emails that go out to subscribers featuring new hot products.
5)
Their system for organizing their items goes
wide. They have a category for “geekery” and “toys”. One could literally spend
hours pursuing their site and all the possibilities.
6) They have had a blog that gets consistently updated by guest writers since 2005. In the beginning the posts were less frequent, now they commonly have 2 or 3 posts a day. All interesting to and useful to their followers.
7)
Each member’s information is automatically
stored and used for Etsy’s own continued marketing. Made possible by a hefty
CRM on their end.
Take aways:
1)
Create a value add wherever possible. Make it so
that your services go beyond the obvious.
2)
Be inspiring.
3)
Make it possible for your shoppers to see your
merchandise from anywhere. Or at least get a taste for your aesthetic and want
to find out more. (If you do not have an ecommerce site, create a blog, apps,
etc)
4)
Update your clients and interact with them in
more ways than just in store (email, social media, events, blogs, etc).
5)
Have fun and don’t shy away from being creative
or pushing the envelope.
6)
Retain your client’s information and likes,
ensure you have a proper system to go about doing this. Think of creative ways
to get them to follow/like you on your social sites.
This information was made available by the marketing team at One Step Retail Solutions, leading retail technology consultancy company. If you need help finding a system with customer relationship management capabilities, mobile POS, full inventory tracking and more contact Amy to set up a free consultation or call 818-543-4777 ext 4116
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